Summer Meadows, a student housing asset located steps away from UC-Riverside, has been heavily impacted by Covid-19 policy changes in the University System and has completed a successful lease up despite the challenges faced. This is a huge achievement and we complement our staff in being able to successfully adapt to those changes.
How AI is Helping Lease Apartments
The introduction of machine learning and AI (artificial intelligence) into the multifamily industry is changing the industry's reputation of being slow to adopt to new technologies and is providing significant efficiencies to property management tasks.
PLP is testing out an AI leasing agent called Meet Elise on several properties that responds to new prospects via email or text and communicates with them like a real person, answering questions and scheduling tours for the onsite staff. The AI has proven to effectively eliminate tedious back and forth conversations and has kept CRM queue numbers down by responding to new leads as well as doing follow up. The technology is so advanced it can schedule unit showings for prospects, checking leasing agents’ calendars and comparing with prospect availability....